What are they good for?
They can do wonders for your business as long as they are used the right way.
The main reason for using them is to help establish credibility. Testimonials give you the opportunity to prove claims about your product or service.
They add integrity to your marketing efforts and prove the high quality of your work through the eyes of those who’ve already paid for it or have played a part in giving it credence.
But, they should never be dull and obvious.
And … they should never, ever be fake!